Aqualisa Quartz: Simply a Better Shower Essay Example.
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Essay text: As the ad campaign progresses, consumers will become more able to identify the Aqualisa name with quality, reliability, and style. As consumers become aware of this, many will begin to ask for Aqualisa by name which will boost not only Aqualisa Quartz sales, but all Aqualisa shower sales.
What is the Quartz value proposition to plumbers To consumers 2. Why is the Quartz shower not selling 3. Aqualisa spent 3 years and Euro 3.8M developing the Quartz. Was the product worth the investment Is Quartz a niche product or a mainstream product 4. Aqualisa currently has 3 brands; Aqualisa, Gainsborough, and ShowerMax. What is the.
Aqualisa Quartz: 'simply a better shower' Essay by webtone, University, Master's, A, September 2007 download word file, 1 pages download word file, 1 pages 0.0 0 votes.
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Aqualisa Quartz Essay - Aqualisa Quartz What is the Quartz value proposition to Plumbers and to the Consumers. The value proposition to the plumbers is the relative ease of installation that reduces the time by up to 1.5 days over a standard shower installation. The Quartz design allows for less repeat trips to fix problems at their own expense.
This is the long-term goal of the action plan. The Quartz product line must be the pre-eminent thermostatic mixer shower product of Aqualisa and the Shower Industry. It cannot be marketed together with the Aquavalve line while discrediting the line itself. This would be a bold move but would also gain credibility with a new market that Aqualisa.
The approach assumes plumbers will catch on because it was simply a better shower. However, that is not the current situation. 3. Aqualisa spent three years and 5. 8 million developing the Quartz. Was the product worth the investment? Is Quartz a niche product or a mainstream product? The Quartz line product is worth the time and money that.
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Essay's paper body. On the other hand, Aqualisa does not want The Quartz to be associated with a discount channel, because this may make the new product lose value in the eyes of the consumers who want a premium product. However, The Quartz is such a superior product; I believe that Aqualisa will still be able to charge a premium price for The.
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